Partnership
Ora is early — and we're looking for the right partners to shape what comes next. If you work with the elderly, or care about how Singapore ages, we'd love to talk about how we might collaborate.
Social service organisations, eldercare providers, hospitals, community care programmes, researchers, funders, and the volunteers who work with elderly Singaporeans — and anyone exploring how to help them age with dignity.
We're clear about our boundaries — so you know exactly what you're bringing into your community.
Reach, not just retail
Ora is being built to be affordable and widely reachable — not a luxury for the few. We don't have all the answers yet, and that's exactly where partners come in: we're open to exploring models that bring Ora to the elderly who need it most.
Questions & concerns
No. Ora isn't a camera or a tracker, and it doesn't keep a transcript of everything said. It surfaces wellbeing signals — mood, patterns, meaningful changes — not a record of someone's private life. Raw audio isn't permanently stored, the elderly user gives consent, and either party can withdraw and request full deletion at any time.
No — and it isn't meant to. Ora fills the long hours between visits and phone calls, and it makes human care more targeted by flagging when someone genuinely needs a person. It supports your volunteers; it doesn't substitute for them.
There's no phone to learn, no app to open, and no buttons to remember. They simply talk, in their own language. Ora starts the conversation, so there's nothing the elderly user has to set up or operate.
English and Mandarin today, with Hokkien and Malay in development. Ora also understands Singlish and local accents, and is tuned for the way elderly Singaporeans actually speak — so it can meet seniors in the language of home.
On our own self-hosted infrastructure — never sent to Google, OpenAI, or any third-party AI provider. Data is encrypted in transit and at rest, access is restricted to named team members only, and a dedicated cybersecurity engineer on our team keeps it secured on our own servers and guards against leaks. Ora is PDPA-compliant, with the right to access, correct and delete at any time. See Privacy & Safety for the full picture.
Ora uses a three-tier alert system. A Red alert — triggered by safety language or emergency keywords — sends an immediate notification to the caregiver's app and offers the option to contact emergency services. Emergency escalation is permitted under Singapore's PDPA where a person's safety is at risk.
No. Ora is a companion and wellbeing tool — not a diagnostic or medical device, and not a substitute for professional medical care.
Tell us a little about your organisation. We'll reply personally.
Ora